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SIMON JOLLY
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WRWA London Council
Project Type
Creative Campaign
A series of fun engaging characters for this consumer advertising campaign to raise awareness of non-recyclable materials for the following London Boroughs: Hammersmith and Fulham, Lambeth, Wandsworth, Royal Borough of Kensington and Chelsea.
The brief was to create stand out that would appeal to all ages. Also due to the high proportion of non-english speaking residents we needed the message to work with minimal, simplistic wording that a child could understand.
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