The Smallpeice Trust is an independent, educational charity which promotes engineering to young people of all abilities and backgrounds. Brief: To fill the new courses, and to challenge negative perceptions of a career in engineering.
After implementing the new brand and accompanying marketing collateral, The Smallpeice Trust experienced an increase in applications of 477%, with some courses being heavily oversubscribed. The Smallpeice Trust had very positive feedback from both schools and parents on their new corporate ID, which is now perceived as ‘exciting’ and ‘young’.

The Drum S.W.O.T Award: Best design strategy